Carrefour

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Scanmania 2024

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Enjoy the numbers

310% Boost in App Engagement

The Carrefour app saw a dazzling 310% increase in engagement during the Scan Mania campaign. It’s proof that blending technology with playfulness sparks excitement in everyday moments.

210,000 Unique Scans

Over 210,000 unique scans turned shopping into a treasure hunt, elevating the mundane into a personal adventure that customers couldn’t resist.

€1 Million in Revenue

The campaign brought in an impressive €1 million in revenue, showcasing the powerful impact of creating immersive, fun experiences that connect with customers.

The Briefing

Carrefour sought to turn routine shopping into something extraordinary, aiming to increase app usage and create a more meaningful relationship with their customers. The challenge? To make shopping engaging and fun, building a connection that went beyond the transactional. Enter Scan Mania—a campaign designed not only to drive engagement but to make every shopping trip feel like an exciting experience. The goal was to turn the Carrefour app into a must-have companion, sparking joy and loyalty with every interaction.

The Story

At its heart, shopping is an experience. Carrefour wanted to transform the everyday grocery trip into something more—a moment of discovery and delight. With AddRetail, they crafted Scan Mania, a playful, interactive campaign that invited customers to turn their shopping list into a treasure hunt. The campaign invited customers to scan products in-store, unlocking surprises and rewards, making every aisle feel like an adventure.

But Scan Mania wasn’t just about the thrill of the game—it was about deepening Carrefour’s relationship with its customers. Through each scan, Carrefour demonstrated its understanding of what customers want: not just products, but engagement and fun. This was more than a shopping trip; it was a moment of connection.

The results spoke volumes. Over 210,000 unique scans, a 310% boost in app engagement, and an additional €1 million in revenue. Carrefour succeeded in turning everyday moments into magical experiences that customers couldn’t wait to repeat. Scan Mania wasn’t just a campaign—it was a way for Carrefour to show customers that they matter, in every scan, every reward, and every smile.

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