Our services
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Strategy & concept

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This is the part of our offering where heart and brain meet. It is where insight becomes direction, and direction turns into creative energy that moves people.

GET IN TOUCH
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Make sure that your efforts always contribute to your goals. Our strategists will start within your business to lay the strategic foundation for the work that needs to be done. Depending on your needs, the focus can be on the business itself, the organisation or on the brand.

We help brands define their strategic core and translate it into powerful creative concepts that connect across every touchpoint. We bring them from business objectives to sharp positioning and creative storytelling. You will work with some of the finest strategic and creative minds in the retail business. A team that combines analytical depth with creative instinct, ensuring that every idea is both intelligent and inspiring.

Get inspired by our work

April

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Rebranding

How do you turn a brand into a feeling? April’s rebrand went beyond looks, creating a warm, modern identity that customers truly connected with. Read the full story.

Febiac

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Brussels Motor Show 2025

"Find your drive, drive your life" – see how the 2025 Brussels Motor Show campaign attracted 300,000 visitors with strategic partnerships and multi-channel engagement

Carrefour

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Scanmania 2024

Scan Mania campaign turned routine shopping into an engaging treasure hunt, resulting in an increase in unique scans, a boost in app downloads and an uplift in participants.

April

-

Rebranding

How do you turn a brand into a feeling? April’s rebrand went beyond looks, creating a warm, modern identity that customers truly connected with. Read the full story.

In a promotion-driven market like retail, good creativity means the difference between winning and losing. We go beyond the one-off idea and make connecting stories for your brand to communicate over all your touchpoints, from leaflet to TikTok, from shelf to screen.

We help brands define their strategic core and translate it into powerful creative concepts that connect across every touchpoint. We bring them from business objectives to sharp positioning and creative storytelling. You will work with some of the finest strategic and creative minds in the retail business. A team that combines analytical depth with creative instinct, ensuring that every idea is both intelligent and inspiring.

Get inspired by our work

April

-

Rebranding

How do you turn a brand into a feeling? April’s rebrand went beyond looks, creating a warm, modern identity that customers truly connected with. Read the full story.

Club

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Social Media Advertising

Club rekindled its emotional bond with customers through heartfelt storytelling and community-building efforts, transforming every visit into a cherished experience.

Febiac

-

Brussels Motor Show 2025

"Find your drive, drive your life" – see how the 2025 Brussels Motor Show campaign attracted 300,000 visitors with strategic partnerships and multi-channel engagement

Club

-

Social Media Advertising

A modest €19K investment in Google Ads flourished into €532K in revenue, a beautiful testament to how strategy infused with care and storytelling drives extraordinary results.

In this omnichannel, data-driven world, brands need to produce customer experiences to be relevant. When these experiences are frictionless, conversions & word-of-mouth will immediately rise. That is why our specialists are ready to create retail interfaces that are intuitive and effortless to navigate.

We help brands define their strategic core and translate it into powerful creative concepts that connect across every touchpoint. We bring them from business objectives to sharp positioning and creative storytelling. You will work with some of the finest strategic and creative minds in the retail business. A team that combines analytical depth with creative instinct, ensuring that every idea is both intelligent and inspiring.

Get inspired by our work

Febiac

-

Brussels Motor Show 2025

"Find your drive, drive your life" – see how the 2025 Brussels Motor Show campaign attracted 300,000 visitors with strategic partnerships and multi-channel engagement

April

-

Rebranding

How do you turn a brand into a feeling? April’s rebrand went beyond looks, creating a warm, modern identity that customers truly connected with. Read the full story.

Club

-

Social Media Advertising

Club rekindled its emotional bond with customers through heartfelt storytelling and community-building efforts, transforming every visit into a cherished experience.

Febiac

-

Brussels Motor Show 2025

Achieved a +13% growth over 2023 by drawing in 307,363 visitors to the Brussels Motor Show, surpassing the 300,000 target without increasing the media budget.

Retail is no longer just about selling products. It is about orchestrating experiences, managing MaaS models on local and central levels and navigating through tons of data. We provide you with the niche expertise you need to bring your retail business to the next level.

We help brands define their strategic core and translate it into powerful creative concepts that connect across every touchpoint. We bring them from business objectives to sharp positioning and creative storytelling. You will work with some of the finest strategic and creative minds in the retail business. A team that combines analytical depth with creative instinct, ensuring that every idea is both intelligent and inspiring.

Get inspired by our work

Club

-

Social Media Advertising

Club rekindled its emotional bond with customers through heartfelt storytelling and community-building efforts, transforming every visit into a cherished experience.

Febiac

-

Brussels Motor Show 2025

"Find your drive, drive your life" – see how the 2025 Brussels Motor Show campaign attracted 300,000 visitors with strategic partnerships and multi-channel engagement

Carrefour

-

Scanmania 2024

Scan Mania campaign turned routine shopping into an engaging treasure hunt, resulting in an increase in unique scans, a boost in app downloads and an uplift in participants.

Club

-

Social Media Advertising

A modest €19K investment in Google Ads flourished into €532K in revenue, a beautiful testament to how strategy infused with care and storytelling drives extraordinary results.

GET IN TOUCH
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Why choose

ADDRETAIL?

Intimate Brand Insights for retail

We dive deep into your retail DNA, exploring your store layout, merchandising strategy, and shopper behavior to shape advice that is true to your brand, both in-store and online.

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Passionate

Data-Driven Guidance

Our love affair with retail metrics uncovers the trends behind shopper journeys, POS performance, and category gaps. By marrying heart and hard data, we deliver strategies that resonate emotionally and drive measurable sales uplift.

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Bespoke Growth Roadmap

Your retail ecosystem is one of a kind, so we co-create a step-by-step plan that aligns with your business goals and keeps your brand thriving on every shelf and screen. From omnichannel integration to loyalty program optimization, every move is designed with purpose.

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Heart-to-Heart collaboration

Strategy should feel as personal as a one-on-one with your best customer. We work side-by-side, sharing candid feedback and celebrating each milestone, ensuring you feel supported, understood, and empowered at every turn.

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Let's meet!

CONTACT US

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