11:00 | Start webinar
11:05 | New rules of the game _why Google's current strategy is no longer working
11:10 | Answers instead of links _what are AI overviews and AI mode
11:20 | How Google monetizes AI _and what this means for your budget
11:35 | How to create content _so that AI cites your brand
11:45 | Leadership action plan _3 steps to take in the next quarter
11:50 | Q&A
12:00 | End webinar
Google is changing fast.
With AI Overviews and AI Mode, customers are no longer searching, they’re getting instant answers. One in four Google queries already ends with zero clicks, and this is only the beginning.
This isn’t just an update; it’s a rewrite of visibility, ROI, and media strategy. As Google monetizes every pixel, brands need to rethink how they stay seen.
Join our webinar to learn what this shift means for your brand in European markets like Poland and Belgium, and how to adapt your budgets, content, and visibility strategy to win in an AI-first search world.
Search is evolving. Let’s make sure your brand evolves faster.
New rules of the game: Why Google's current strategy is no longer working
Analysis of zero-click search - why users are clicking links less and less often, and finding answers directly on Google. This isn't an SEO issue, but a threat to brand visibility.
Answers instead of links: what are AI overviews and AI mode
Key differences between two main AI features in Search. One is already impacting traffic, while the other will permanently change the rules of the game. Presentation of the latest data from the US, Polish, and Belgian markets.
How Google monetizes AI and what this means for your budget
Discussion of AI Response Ad Testing in the US market. What new, paid ad formats look like and how the rules of the game are changing in Google Ads. Analysis of the impact on costs and ROI in marketing.
How to create content so that AI cites your brand
Strategic tips for creating content that is perceived by Google as an authoritative source. Three key content features that increase your chances of being cited in AI responses - even without paying.
Leadership action Plan: 3 steps to take in the next quarter
A concrete, 3-point action plan for marketing leaders. How to conduct a visibility audit in the new reality, how to prepare a budget, and how to align your team with new success metrics.
Q&A
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